Friday, 20 May 2022

What They Wore At Cannes 2022

A prestigious international film festival like the Cannes means a lot to many- for the celebrities, the media and the paparazzi, the brands and sponsors, the participants and guests, and the general public.

Anne Hathaway

The public likes to check out what their favourite personalities had worn. Of course, this is possible due to the over-enthusiastic media and influencers. 
While looking at the photographs and videos of this year's festival posted on Twitter, I wondered about a lot of things. Where to from here? 

Some top actresses of India were dressed in elaborate gowns and looked like western fairy-tale princesses.

Cinderella must have looked like this at the ball? Which of the following is your favourite?

Languages of Bharat - Bandhgala of I&B Minister at Cannes

Last week, I had shared how an upcoming Hindi movie's team did not feel it essential to showcase the sixth classical language of India - Odia, though they had well planned, projected and shown almost all the other official languages of India.

India has 22 official languages.

This week, it is great to see the Indian Bandhgala of the Information & Broadcasting Minister, Shri Anurag Singh Thakur.

It is a wonderful concept and showcases "Ek Bharat Shreshtha Bharat"- One India, Best India.

India boasts of 'unity in diversity".

There are six buttons where engraving has been done in six regional languages namely-

  • Hindi
  • Gujarati
  • Urdu
  • Bengali
  • Punjabi
  • Malayalam
  • Tamil

Source

Whenever I see such lists, I look for Odisha. "Where is Odia?".
As India has 22 official languages, it is not possible to include all in such cases.

True that there is no Odia. We understand
Odia is the sixth classical language of India.
Only two classical languages have been included in this case namely- Malayalam  and Tamil.
Had the theme for this been "classical languages of India", then south would have got extra focus as most of the classical languages have southern links.
In that case, they would not have been truly representative of the the nation.
In order to do so and to portray Bharat, there has to be at least 1 language from 4 corners- East, West, North and South.

When there are only six buttons and choice has to be of six languages, usually only one is selected from eastern India. In 99% such cases, Bengali makes it to the list. 
Yes, Bengal and Bengali is considered representative of eastern India.

I want to know- 
Who decided which languages to include in this particular Bandhgala buttons case?
Someone must have made the tough decision.
What made her/him to select the above six only and why not the others? 
Under whose guidance/orders, did they do this?
These are just for my curiosity. Trying to understand why a language is excluded.

Would definitely love to see more inclusion of Odia and Odisha.
What about you? Would you like your mother-tongue to be included too?
Do share in the comments below.

Wednesday, 18 May 2022

The Missing Girl

Taani was missing.

Her family had last seen her in her own room.

They were sure that Taani had not gone out of their home.

-x-

Taani was working very hard on her college-assignment.

She had not slept the night before.

All she wanted was to complete her work and then take a break.


Monday, 16 May 2022

Death News Reports of Celebs- Pallabi Dey And SSR

 It is always terrible to learn about the death of celebrities. Though we have never met them, we feel a sense of loss. Sometimes, those who are too involved with the celebrities, are inconsolable. This is about the real-life. 

Even the reel-life death totally shakes people.

I remember the death of the character "Mihir" in the episode of TV-soap opera- "Kyunki Saas Bhi Kabhi Bahu Thi." The regular viewers were so shocked and many cried such a lot that everyone had puffy-eyes the next day. The loss was personal as though as family-member was no more. After all, the daily soap and its loved characters had become a part of every family and everyone watched daily. 

Today, it was sad to read about the death of a Bengali TV-actress- Pallabi Dey. Though I never knew of her before nor have never watched any of her shows, still I feels bad that we lost a young, beautiful, and talented actress. This is how the news has been covered by the Economic Times, Pananche-


Official Languages Of India

Some Quiz Questions about the Official Languages of India

1. How many official languages does India now have? 

2. Which Schedule of the Indian Constitution lists the official languages? 

3. At the time of writing the Constitution of India, how many languages were mentioned?

4. Is Hindi the "National Language of India"? 

5. Is Hindi an official language of India?

6. Is English an official language of India?

7. How many classical languages are there in India?

8. Which was the last language to earn the classical language status?

9. Which was the first state of India to be formed on linguistic basis? 

10. In which year was the first state formed on the basis on language?


Do you know the answers to the above ten questions?

Saturday, 14 May 2022

Time To Blow The Odisha Conch Shell

Consider this case-

There is a school excursion. The headmaster had invited most of the students for the outing. 

All the invited students had a great time together and were a part of the group video. That was shared via social media by the star student and generated great excitement. 

However, the few students, who had not been invited for the excursion, saw the video and felt hurt as they had been left out. Why did the headmaster or the teachers not include them? 

They were not sure whether this had been done intentionally or unintentionally by the headmaster. Why did the headmaster or staff treat them differently than the rest of the class? 

The ignored students and their supporters publicly confronted and complained to the headmaster, the staff and the star student involved. The aggrieved students threatened that they would adopt non-cooperation and boycott classes.

Seeing the quick condemnation, social media outrage, and the deluge of posts regarding this issue, the school-staff including the headmaster feared the loss of face and revenue i.e. school-fees. What if the ignored students really decided to quit school? 

Wednesday, 11 May 2022

The Food Shortage Joke

We keep receiving surveys to be filled from time to time. Have received many over the years- from marketing agencies, banks, food delivery partners, students, companies etc. Our responses and answers are valuable for them.

I know the importance of surveys and have personally got many questionnaires filled as part of my research for my PhD work. Feedback from the genuine sources and local respondents is very essential for study. 

As the mailbox of my Gmail account was full today, I got a warning.

I would be unable to send or receive mails till I took the necessary action.

It has happened many times in the past and every time it happens, I end up spending a lot of time trying to delete old mails and to free up space.

The other option is to purchase extra space. To avoid doing that, I chose the tough option and start deleting past mails.

While deleting old mails, many of which are still unread, I get a chance to review and reflect.

As I had received a lot of surveys, many of which had attachments, I thought deleting them would be a great idea now that their purpose had been served.

While searching, I found this "UN survey" email too sent by my sister in the year 2008!

The following is the "joke" that she had forwarded a good 14 years ago-

Monday, 9 May 2022

My Choice And Voice; Your Noise!

Always glad & grateful to voice & rejoice. 

Someone's choice is someone's "noise". 

I still indulge, share & revel in my joys! 

Wednesday, 20 April 2022

You Own The Crown

They do not know what you've done or what you do.

They have never met or known you & have no clue. 

They have no idea of your causes or the reasons,

Still, they are your expert judges in all the seasons!


They instantly pronounce you guilty in their court!

They resolutely, blindly, obsequiously, & unfairly support-

The party whom they know or who has them engaged.

Just the ambience is needed for their drama to be staged! 


Tuesday, 12 April 2022

What Will Happen?

What will happen if I write no words or post?

If my blog is calm like the deep sea without waves?

Will anyone bother; or just treat like a ghost?

Does anyone ever miss the light inside caves? 


To acknowledge light, one must have known its absence.

For those who love darkness, what importance has light?

'The blind men and the elephant' could not make sense-

As they never understood the real worth and value it right.

Monday, 21 March 2022

A To Z Twitter Rasagola #TwitterRasagola

For this year's April A2Z theme, I had been planning some topics. 

My last year's theme was #RasagolaA2Z where I had shared posts about Rasagola. 

Rasagola is a delectable dessert that originated in Odisha, India. The main ingredients are cottage-cheese and sugar-syrup. 

Also called and pronounced in several different ways viz. Rasgulla, Rasagula, Rasogolla, Rosogolla etc., Rasagola is called the 'King of Sweets'.


We have been celebrating a day for Rasagola or Rasagola Day as- "Rasagola Dibasa #RasagolaDibasa" on social media from 2015 Nabakalebara Ratha Yatra onwards. 

It helped in creating awareness about the connection of Rasagola with Odisha and also about the centuries-old ritual- Niladri Bije of Odisha. Our celebration and promotion also generated interest for the Geographical Indication (GI) tag.

Odisha earned the GI tag for "Odisha Rasagola" on July 29, 2019.
The following image from Google Trends shows the spike in the search for Rasagola on the same dates

Sunday, 20 March 2022

Pakhala Dibasa - A Poem #PakhalaDibasa

Today is #PakhalaDibasa and also the #InternationalDayOfHappiness! 🍚

Here are some lines - few words dedicated to Pakhala, Pakhala Day & happiness :)

For many, Pakhala is not just an "Odia Food"-
It's an emotion that's too special & good!
Even Mahaprabhu Shree Jagannatha loves this-
Served 365 days of the year- many varieties!
Odias eat Pakhala in all seasons; mostly to beat the heat-
In summer season especially, Pakhala is a refreshing treat.
March 20 is "Spring Equinox"- equal day & night length-
When days get longer & heat is on, Pakhala is strength!


Wednesday, 16 March 2022

The Jewel Thief

After an arduous trail, the visitors reached their destination.

The quaint cottage on the hill looked welcoming.

Photo - Lisa Fox

A beautiful lady answered the door.

Her face matched their intelligence-reports.

They were sure they would finally get what they were looking for.

"Where are the diamonds?" they asked. 

Monday, 14 March 2022

Break The Bias #BreakTheBias

On March 8th, we observe “International Women's Day” worldwide. 

Apart from Mother's Day that is celebrated in May, this is one day to celebrate women.

Multi-Tasker and Balancer

A woman balances various roles at home and at work. Just like the Dashabhuja (ten-armed) Goddess Durga, she is a multi-tasker. Every woman is expected to be a super-woman. 

Even if she is a working-woman, she is supposed to handle everything- right from cooking, laundry, childcare, grocery shopping… 

If she is a stay-at-home mother or “housewife”, she is looked down upon. House-work is never a paid activity and it is not taken into consideration to calculate GDP.


Liability and Second-class citizens

When a girl is born, she is considered a “liability” and entire family starts saving for her wedding. The aim is to get her married as soon as she attains marriageable-age.

A woman is not just a property- an item to be bought or owned or used or exchanged or given away. Is she “Lakshmi” (the goddess of wealth)? Her in-laws demand and get a hefty dowry from her parents during marriage.

Who cares about her dreams or independence?

In many families, women are treated as second-class citizens.

Agriculture and handicrafts employ the maximum number of citizens in our nation. Though there are so many women farmers and artisans/weavers, their identities and voices remain suppressed. The male-member, who earns money, is considered superior.

Representation of women in politics, government, and in corporate organisations is also less.

Leader, but expected to be Follower

Whatever she does, she is judged and her work is scrutinized.

She is conditioned to think- “Log kya kahengey/sochenge?” – What will people say/think?

Society expects her to be caring and soft-spoken and keep her opinions to herself.

If she comes across as honest, opinionated, and independent, she is disliked.

If she is successful in her profession, she is accused to have adopted “smart” means viz. keeping male bosses “happy”.

If she takes tough decisions for the family, company, state or nation, and exhibits her leadership qualities, thereby making others “follow” her idea/advocacy, men have a problem acknowledging that she is a leader. Why is it assumed that only men can be leaders? 

Charlotte Whitton had rightly said-

'Whatever women do they must do twice as well as men to be thought half as good. Luckily, this is not difficult.'

A woman’s hard-work is shamelessly usurped by men, who get to ultimately hog the limelight being projected as the heroes of every story! And such injustice is supported by other men and women, who despite knowing the real “hero”, chose to stay silent about the contribution of the deserving woman-leader or achiever.

Sunday, 6 March 2022

Waterfall Looks Like A Woman

Our world never fails to amaze! 

Always ready to explore whenever I see an amazing place! 

Can you see the image of a woman wearing a white dress? 

She looks like a bride👰, doesn’t she? 

Waterfall Looks Like A Woman

Had you ever seen this natural wonder before? 

No, this is not in Odisha, India! 


Took a screenshot of this image after finding it in a video received via WhatsApp.  

Searched about “waterfall that looks like a woman”.

Got to learn the following: 

Wednesday, 2 March 2022

The Leaning Tower

"I wish to visit the Leaning Tower," Lini said dreamily.

Her mother nodded understandingly.

Lini had won a trip to visit Italy.

But, her happiness didn’t last as she met with the accident. 

The recovery process meant that she would miss the trip.

Photo Prompt- Anne Higa
"I wanted to paint right there..."

Tuesday, 1 March 2022

Dahibara Aloodum

I love the delicious dish "Dahibara Aloodum". It is tangy, sour, sweet, spicy and lots more with a host of flavours! Twin cities- Cuttack and Bhubaneswar of Odisha- are well-known for this dish.

Like a true fan, I am always ready for a plate of Dahibara Aloodum.

From 2019 onwards, March 1st is being celebrated as "Dahibara Aloodum Dibasa". #DahibaraAloodumDibasa is a day to celebrate the dish- "Dahibara Aloodum".

Today being celebrated as Mahashivaratri, and many like me being on a fast, not getting a real plate today. However, e-Dahibara Aloodum is allowed!

Pic1: Plate full of Dahibara Aloodum

Sharing some images of homemade Dahibara Aloodum, prepared by my sister-in-law, Sradha last month. Yes, "pictures speak more than a thousand words."

Pic1 above shows the final dish. Had been planning to share and today is a great day to finally do so.

Wednesday, 23 February 2022

What The Stranger Told Her

It was her first international solo-travel.

The place of attraction was crowded.

Photo Prompt- Roger Bultot

She was walking on the road when there was a loud gunshot.

The crowd went berserk.

Tuesday, 22 February 2022

Odia - Not Oriya Or Odiya

 February 21st is celebrated as "International Mother Language Day".

As we celebrate this #InternationalMotherLanguageDay, I proudly & patiently share with all that my mother language is- ODIA.
The attached image by ABP Live has interesting facts about language. But, it has the old spelling- Oriya.

If you share a WhatsApp or social media group with me, you must have seen my messages regarding the need to use the correct spelling- Odia.
No, it's not Oriya anymore.
No, it's not Odiya either.
Many of us have read about "Oriya" and "Orissa" in school having done our schooling before 2011 when the said change name change from ORIYA to ODIA and from ORISSA to ODISHA happened thanks to our Odisha CM Naveen Patnaik Babu.
Yes, it is Odisha and not Orissa anymore.
We surely need more awareness sessions. Charity begins at home. Everyone is responsible.

Wednesday, 16 February 2022

Ailurophobia

Ruby was at the psychologist's clinic.

"I always see a cat in my bookshelf," she said decisively.

"You must believe me. My husband doesn't."

 

The psychologist nodded.

"And then what happens? Is it a real cat? Have you touched it?"

Photo Prompt- Dale Rogerson
 

Tuesday, 15 February 2022

War And Peace- Some Questions

Kipling said he kept six honest serving men-

With names- What, Why, How, Where, Who, When!

Seeing the present world’s grave situation now,

I remember the six & ask these Qs anyhow-


Why do we do all what we passionately do?

Why do we get the ideas? Have any clue?

Who decides that a country has to go to war?

Who makes the military tanks & troops go far?

Source: Forbes

Monday, 14 February 2022

Names In The Voters List

Today, our relative and neighbor shared an important document with me via WhatsApp.

He asked to check if my family’s names were there in the “Directory” – actually the “Voters' list” pertaining to our ward & locality.

 

The document was 257 pages and I felt it would be pretty challenging to fish out our names.

Many thoughts crossed my mind and I learned some lessons too in my quest to search.

 

First things first.

I first thought- Is this the correct list?

Assuming that our relative, who has political affiliation, knows better and thus he has shared, I confidently started searching in the “Names” column.

My strategy was- Search for “Sabat” in the list.

There are a few surnames ending with “t” in Odia language viz. Rout, Mohanty…

The search was on for “Sabat”.

 

As I scrolled pages after pages, I realized that so many people are there in my locality, and hence in the list.

I admired the neat work of all our Govt officials and teachers, who had sincerely undertaken the Census study and enumeration, and had painstakingly documented particulars.

 

I felt technically challenged while handling the document in my mobile phone. I did not know how to use Control+F- that is used to find something in Word file while using the computer.

It came to my mind- Had I known how to find, searching would have been easy and I would not have to go through the grind!


Names were listed along with relation and age and also the Voter Id Card details. There were 9 columns in all! There is so much data about us in the public space! 

Tuesday, 8 February 2022

Beware of Fraud Calls Regarding Insurance Policy

Some days ago, I received a phone call from a "PNB Metlife Insurance" agent. 

She called at 11:46 AM from the mobile number- 7428450226
She stated that I have a PNB Metlife Insurance Policy# 14684834
The Policy Plan- Met Guaranteed Income Plan

The lady who had called sounded totally credible. 
She said that I have a PNB Metlife Insurance Policy- dated 23 March 2013 - and provided details as though she knew my policy and me from ages!
She said the first instalment of my policy had been paid- Rs 50,000.
The amount that the policy is worth today- Rs 1,88,412
She asked me to pay 2 more instalments i.e. Rs 50,000X2 = Rs 1,00,000
Then, I can draw the amount of Rs 2,88,412 (Rs 1,88,412 policy amount as it stands today + Rs 1,00,000 that I would have to pay now)

She asked me to contact her Manager- S.K.Tripathy- Phone number- 9289330405

I had a feeling that this was totally fake.


Monday, 7 February 2022

Tribute To Lata Mangeshkar

The voice can be found everywhere- over loudspeaker, on the radio, in the movie-songs, at the temple... The voice is still around and will remain so for generations, but the artist has breathed her last today.

The 'Nightingale of India', Bharat Ratna Lata Mangeshkar, will be missed.

God had gifted her with so much talent and such a wonderful and melodious voice that was capable of doing justice to any and ever song.

Old to new, children or youth, she has been the voice for many.

Saturday, 5 February 2022

Love And Grace of Mother

On Saraswati Puja 2022, the writer, Anita, felt blessed as she sat at her desk invoking Maa Saraswati, the Hindu Goddess of knowledge, speech, wisdom, and learning.

Maa Saraswati, Pattachitra- art of Odisha

A fair beautiful woman, radiating beauty, holding a Veena... the face of her mother always came in front of Anita’s eyes whenever she thought of Maa Saraswati.  Her mother’s Sitar was in its place, but the Sitar-player was no longer there...

Her mother embodied the arts and learning with such finesse! She was an accomplished singer and Sitar-player, and was so talented that she could play any and every musical instrument! A voracious reader and a gifted writer, she pushed her children and others to pursue the higher ideals.

The focus-light was on memories.

-*-

Anita remembered all the encouragement from her mother – words that had set the foundation for her writing journey:

“You must write a poem on this theme!”

“A journal/edition will be published- you write!”

“I have ordered/bought books and subscribed to magazines- you read and write!”

“Keep participating!”

“Do your best!”...

Anita felt lucky. 

Friday, 4 February 2022

Chhapan Bhog Sweets of Odisha is Now At Bengaluru

Chhapan Bhog Sweets - Launch at Bengaluru* - Press Meet Event held on 4/2/2022

Popular Bhubaneswar-based sweets store, Shri Chhapan Bhog Sweets- Pride of Odisha, has set up their first branch in Bengaluru. This is their first unit outside Odisha. The operations of their online cloud kitchen will commence from the auspicious occasion of Saraswati Puja that is tomorrow (5/2/2022). This is the sincere initiative of the Directors– Shri Satyabrat Mohanty, who has more than two decades of experience managing the original Chhapan Bhog at Jayadev Vihar, Bhubaneswar; and senior journalist cum food-expert, Shri Bhakta Tripathy.





The pre-launch event was held today (4/2/2022) at Keeys Hotel at Whitefield, Bengaluru. 

The two food-entrepreneurs, Mohanty and Tripathy stated that they intend to present the choicest Odia vegetarian foods without onion and garlic for Prabasi Odias and for the benefit of the next generation. Odisha is the place of origin of many Chhena-based desserts like Rasagola, Chhenapoda, Rasabali, Chhenagaja, Chhenajhilli etc. ‘Odisha Rasagola’ has earned the GI Tag in 2019. Apart from these there are many traditional Odia dishes that deserve promotion. 

10 well-trained dedicated staff have been flown in from Bhubaneswar and have been settled in Bengaluru for delivering the authentic Odia food experience by Chhapan Bhog at Bengaluru. Their team plans to set up more units in Bengaluru to cater to the entire city. They have tied up with online food-delivery partners and are also coming up with a Mobile App that will help customers to place orders for the Odia foods being offered. Chhapan Bhog also plans to launch branches in other cities like Mumbai, Pune, Delhi, Gurugram, and Hyderabad shortly.

Bengaluru city has lakhs of Odias. The population of Odias in Bengaluru is greater than those settled in Bhubaneswar. There is a lot of scope for traditional Odia specialties. The Odias of Bengaluru are also very enthused to welcome Chhapan Bhog that is known for its high quality and standard food products, including millet-based packaged foods.

Today’s event was attended by several eminent Odias and citizens of Bengaluru- including Surya Mohapatra, Global Head, WIPRO; Pranab Pani, entrepreneur; Santosh Kumar Acharya, casting director, Bollywood; Aditya Padhi, software engineer; Dr. Manoj Bal, entrepreneur; Sanjeeb Das, hotelier; Subrat Kumar Acharya; hotelier; Divyashree, international top model; and many others. Mr. Tejas, founder of GITagged store, also attended.  Dr. Anita Sabat, researcher & culturist, delivered the vote of thanks.

After the press meet, Odia treats like Rasagola, Chhenapoda, Rasabali, Chhenajhilli etc were served. Guests also received a framed image of Suna Besha of Shree Jagannatha.

Bengaluru Customers based at Whitefield or at a distance of eight kilometres from Whitefield can order authentic Odia dishes from Swiggy/Zomato from 5 February 11 AM onwards.

Thursday, 3 February 2022

Odisha Handloom Saree Representation - Budget 2022

The annual Budget session in India (and in other parts of the globe too) is keenly awaited, analyzed, and discussed. Many eager eyes are glued to the screens. Experts and media, sharing the views of all categories, are consulted and represented. Popular newspapers, especially business dailies, are referred and quoted.

Let us take a leading financial daily, The Economic Times (ET), for example. ET has published many articles about the Budget. Many non-subscribers also purchase copies of the newspapers to better understand the Budget.

Even the quotes used by the Finance Minister in her Budget speech find discussion-

In her shortest-ever Budget speech, Nirmala Sitharaman invokes ‘Mahabharata’, says tax collection in line with ‘dharma’ :

https://economictimes.indiatimes.com/magazines/panache/in-her-shortest-ever-budget-speech-nirmala-sitharaman-invokes-mahabharata-says-tax-collection-in-line-with-dharma/articleshow/89271422.cms

While the current Budget’s speech quote references are written about, past Budget quotes are also shared as has been done in the news reports published this year.


Wednesday, 2 February 2022

Face The Storm

She knew the storm was approaching.

She had no decent place to stay.

She could do nothing but hope for the best.

She had to wait for the storm to pass.

 

While shutting the windows of his plush apartment, he saw her.

Photo Prompt- Nama Yehuda

Tuesday, 1 February 2022

Budget 2022 - Odisha Handloom Bomkai Saree with Sambalpuri Bandha

There is an Odia saying that translated into English means- “What the mind thinks/wishes, it may receive the same.”

Today, I have ample reasons to be grateful, rejoice and celebrate wish fulfilment.

It was Budget Day and I have been sincerely wishing that our Finance Minister, Nirmala Sitaraman, would wear an Odisha Handloom Saree while presenting the budget!

Lo and behold! Imagine my surprise, pride, and happiness to see Madam dressed in one!


Nirmala Madam has often stated her love for handlooms, and she boasts of a great Saree collection– many of which are the handlooms of Odisha. She had worn a Sambalpuri Bandha Saree for her first day as Finance Minister.

Do you know the name of the Saree worn by Nirmala Ma'am today for the #Budget2022 speech?

It is a type of Odisha Handloom. But, what is the name of the type of Saree?

It is a Bomkai Saree with Sambalpuri Bandha motifs on aanchal.

Wednesday, 26 January 2022

The Restaurant

The "Out of the World" restaurant was a favourite place.

Customers loved the food and also the decor.  

The brilliant ceiling art glowed and illuminated even at night! 

Photo Prompt- Rochelle Wisoff-Fields

Many interviewed the talented artists, who happened to be the restaurant owners.

Thursday, 20 January 2022

Remembering Mom On Her 10th Death Anniversary

Losing one's mother is one of the toughest phase.

Her memories are always there; no one can erase.  

My mother's tenth death anniversary is today. 

She epitomized the words 'alive' & 'action' everyday.


Dear Mummy, Miss you & feel your presence everyday. It's been 10 years! What can I say?

Wednesday, 19 January 2022

The Library

The senior citizen was excited to be back in her hometown after decades.

The library would be the second place she would visit after reaching home!

The library was special as she had set it up with books from her personal collection.

It had prompted others to contribute.

Photo Prompt- Ted Strutz

Tuesday, 18 January 2022

E-commerce- Growth And Opportunities #ECommerceBuildsEconomy

The Covid19 pandemic and lockdown affected many sectors, but contributed to the further growth of e-commerce in the world. The twentieth and the twenty-first years of the twenty-first century have especially gifted many lessons and opportunities for businesses. 

Growth-

E-commerce industry has grown by adding newer customers and cities on its map. As per RedSeer Consulting’s report [1], the following points are noted-

1. "India’s digital economy to touch $800 billion by 2030"

2. "Of digital economy, online retail remains a big part which will likely touch $350B GMV by 2030"

GMV means Gross Merchandise Value

3. "India’s online shopper base to be the second largest globally"

4. "While organized retail will be leapfrogged by online retail before CY30, kiranas will remain strong"

CY means Calendar Year

5. "In India, online retail enabler e-logistics has also become the fastest growing market globally"

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