Odisha is a culturally-rich state in the eastern part of India.
Centuries ago, the enterprising merchants from Odisha had established great trade and commerce with the South East Asian nations. They used to carry products from ancient Odisha to other nations. A grand fair named "Bali Jatra" is celebrated every year in Cuttack. It is reminiscent of the ancient "journey to Bali".
International trade has immense possibilities in today's age. There is a huge role of Geographical Indications (GI). GI is an Intellectual Property Right (IPR) that is a community right. GI
earns reputation for the region/state and earns
additional business following the registration as a geographical
indication product. It contributes to the increase in sales and exports.
A Geographical Indication (GI) is an agricultural, natural or a
manufactured product (handicrafts and industrial goods) originating
from a definite geographical territory.
An agricultural,
natural or a manufactured cultural product is awarded this GI
tag to protect manufacturers/producers, who produce these genuine
products. GI products have brand value and the GI tag ensures a
brand-awareness, brand-recall and premium pricing in the domestic and international
markets.
The first GI for an Indian product was for the Darjeeling Tea in 2004-05.
Odisha has a rich cultural heritage.
There are many varieties of Odisha Agricultural products, Handicrafts and Handlooms. But, only a few have got GI.
Kotpad Handloom was the first GI from Odisha.
I have shared about Handlooms of Odisha in my previous posts:
Handlooms of Odisha
Odisha India Handlooms