Thursday 6 July 2017

Rasagola Dibasa In Social Media

Once a year, we get to find many posts, tweets and images celebrating Rasagola Dibasa #RasagolaDibasa. Our Social Media timelines get filled with information and tempting pictures of Rasagolas. This post has some FAQs about Rasagola Dibasa in Social Media.

What is Rasagola Dibasa? 
Rasagola Dibasa is a day in the honour of Rasagolas and also dedicated to the lovers of this delicious sweet/dessert. 

In Odia language, the word Dibasa means day.
#RasagolaDibasa means Rasagola Day.
#RasagolaDibasa is a day of celebration just like #PakhalaDibasa and #UtkalaDibasa; Rasagola-lovers celebrate Rasagolas on this day! 

How, when and where did Rasagola Dibasa begin?
Niladri Bije is the last day of the Ratha Jatra. On this day, devotees offer Rasagolas as 'bhoga' to Lord Jagannath. Thus, Rasagolas have been associated with Puri Jagannath's Ratha Jatra for centuries. 

Niladri Bije, Rasagola Dibasa
Niladri Bije connection with Rasagolas

When the Gods enter the Temple after their trip to their aunt's place, Lord Jagannath is permitted to enter the Temple premises only after He placates His wife, Goddess Lakshmi by offering her Rasagolas. She is angry and asks many questions that Lord Jagannath answers during their conversation called 'Bachanika'. Sweet Rasagolas come to the rescue of the Lord of the Universe and help Him gain entrance!
In Social Media, the idea began on Twitter with the hashtag- #RasagolaDibasa with everyone's involvement starting from March 2015 onwards.

Why was Rasagola Dibasa proposed to be celebrated on Social Media?
Social Media has great power to educate people and dispel wrong notions. In Social Media, Rasagola Dibasa with the hashtag #RasagolaDibasa was proposed to celebrate Rasagolas. Social Media was the medium adopted to reach everyone and share about Odisha's Rasagola history and information that Odisha is the birthplace of the Rasagola. Many are not aware about Odisha's culture and Niladri Bije of Ratha Jatra that has the Rasagola connection for centuries now.

Rasagola has centuries-old link with Lord Jagannath Temple, Puri

When was the first Rasagola Dibasa celebrated in Social Media?
In Social Media, the first Rasagola Dibasa was celebrated on July 30, 2015 to commemorate Niladri Bije i.e. the last day of the Ratha Jatra. As 2015 was the year of the Nabakalebara that took place after 19 years, Rasagola Dibasa was the sweet special celebration that was planned. 

Why was the third Rasagola Dibasa celebrated on July 6th 2017, while the second #RasagolaDibasa was on July 17th, 2016, and the first was on July 30th, 2015?
As Rasagola Dibasa is on Niladri Bije, and the dates of Ratha Jatra & Niladri Bije vary each year as per the tithi, the date of Niladri Bije and thus Rasagola Dibasa varies every year. 

(Note- Ratha Jatra, Holi, Diwali etc dates are also based on tithi and are different every year). 
How is Rasagola Dibasa celebrated in Social Media?
Facts and images are actively shared in the Social Media- WhatsApp, Facebook, Twitter, Instagram. Thanks to Social Media, Rasagola Dibasa can be celebrated anywhere & everywhere in the world bridging geographical barriers! Celebrate it online by sharing blogs, FB posts, Insta pics, tweets etc with #RasagolaDibasa.

Is it compulsory to buy/eat/gift/share real Rasagolas on Rasagola Dibasa?
There is no compulsion. It is an individual or group's choice whether or not to share sweetness! 

In addition to or instead of real ones, one can share virtual e-Rasagolas or Rasagola-info. It is recommended to spread sweetness and bring smiles. 

How can Diabetic or health-conscious persons celebrate Rasagola Dibasa? 
Sugar-free Rasagolas are available in shops. However, in Social Media, Rasagola Dibasa can be celebrated without eating Rasagolas! Sharing virtual e-Rasagolas or pics of Rasagolas is harmless for the health!

Should one celebrate Rasagola Dibasa in Social Media?
Depends on the individual choice. Rasagola-lovers and supporters like to join in to celebrate in Social Media. 

What to do on Rasagola Dibasa if one hates Rasagolas?
If one has allergy to Rasagolas or hates them, it is recommended to stay away from Social Media and avoid the Rasagola overdose. 

Where can one find great real Rasagolas to eat/gift on Rasagola Dibasa?
Rasagolas are found in Indian shops around the world. But, the best ones that are soft and delicious are available in the birthplace of Rasagolas- Odisha, India.

Can events like Rasagola Dibasa in Social Media change perceptions?
Celebration of Rasagola Dibasa in Social Media attempts to change incorrect perceptions. Unlike what is popularly believed, Rasagolas did NOT originate in Kolkata/West Bengal in the 19th Century. Even now many are ignorant that- Rasgulla originated in OdishaRasagolas were being served in Odisha even before the 8th Century. The Dandi Ramayan and other ancient texts provide evidence. 
Panel seal on Rasgulla's Odia origin- The Telegraph, 14 July 2016
Social Media can spread awareness and information and change false and misleading perception. By bringing facts to the limelight, Social Media can play a great role.

The third Rasagola Dibasa is being celebrated today on Thursday, July 6th 2017. 
Happy Rasagola Dibasa! May our lives be filled with sweetness!


  1. I am reading this word very First time . Rasogala Dibas means rasogala Day , wow !! Congrats to live up with traditions !!

  2. Happy Rasagola Dibas including to the diabetic ones who can enjoy sugar free sweets these days. In our traditions satwik food and religious celebrations go hand in hand. In addition to Rasagola Puri is a place to savour many kinds of special sweets and other satwik dishes. Thanks Anita for bringing the origin of Rasagola to limelight.


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